“John Zada has shared a passionate, insider’s account of how “churnalism” is bad
not just for those who produce the news, but for everyone who consumes it. Of all
the injuries that beset the world, few are as self-inflicted as our surrender to false
narratives that are the sine qua non of today’s media barrage. Better to ignore it all,
or as Zada hopefully urges, do something—each and every one of us-before it’s too late.”
—Ian Gill, journalist and author of No News is Bad News: Canada’s Media Collapse
and What Comes Next
“Books on supernatural phenomena typically steer one of two courses: tabloid
gullibility or mean-spirited debunkery. Zada deftly tightropes between the two . . .
In the Valleys of the Noble Beyond is not really about sasquatch. It is about how we
see what we want to see and don’t see what we’re not prepared to see . . . A quirky
and oddly captivating tale.”
―Eric Weiner, Washington Post
